Our lifecycle strategy approach at work for Credit Card acquisition.
We worked with Delta Community Credit Union (DCCU) to develop a member cross-sell campaign to use their credit card as a way to further engage members.
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Opportunity: Cross-sell existing members with a pre-approved credit card offer, testing offer incentive
Campaign components: Mail, email
Outcome: This is the seventh credit card cross-sell campaign we’ve done with DCCU with additional campaigns planned.